Examples of various graphic design and art direction created for clients such as:
InsideTracker, Climbtech Gear, The North Face, and IT'S TIME TEXAS.
InsideTracker START INSIDE campaign
Spearheaded the concept, production, and direction of the first commercial for InsideTracker’s flagship product, InnerAge 2.0. Orchestrated a comprehensive integrated marketing campaign for the product launch, encompassing the development of a dedicated landing page, high-impact DRTV advertisements, and targeted social media content. Additionally, executed on-set photography to produce supplementary visual assets, ensuring a cohesive and visually compelling brand narrative across all channels. Video and landing page can be viewed here.
InsideTracker Black Friday campaign
Led the development and execution of a cohesive, cross-channel integrated marketing campaign across paid, earned, and owned media to promote Black Friday specials. This strategically orchestrated initiative resulted in exceptional performance, achieving record-breaking sales and solidifying its status as a highly successful marketing effort
IT’S TIME TEXAS Community Challenge
Designed and developed comprehensive branding assets for the “Community Challenge,” a statewide health-focused competition pitting Texas communities against one another to demonstrate their overall wellness. This included logo creation, marketing collateral, impact reports, merchandise, and dynamic social media content, such as custom Instagram filters, to effectively engage and inspire participants across diverse platforms.
Texas Sweats for Pets
Developed comprehensive branding, social media content, and a dedicated landing page for a virtual charity event supporting both It’s Time Texas and Austin Pets Alive. The project seamlessly integrated branding elements from both organizations while incorporating playful iconography aligned with the theme, “exercising with your pet.” This cohesive approach enhanced event visibility, engagement, and participant experience across multiple digital platforms.
TEXAS WALKS
Created a custom logo, social media assets, and supplementary marketing materials for the "Texas Walks" campaign by IT’S TIME TEXAS. This annual initiative inspires Texans to commit to 15 minutes of walking, promoting health and wellness across the state. The campaign’s visual identity and digital assets were designed to enhance engagement and drive participation.
Healthier Texas Summit
Designed and developed the social media strategy and visual assets, alongside a comprehensive printed Event Program, for this annual summit dedicated to connecting business and health professionals with vital health resources across Texas. The project aimed to facilitate meaningful networking, engagement, and dissemination of key information within the professional community.
Healthy Texas Week Campaign
Developed the logo, social media assets, and supporting collateral for Healthy Texas Week, a targeted campaign by IT’S TIME TEXAS designed to motivate Texans to maximize their physical activity over the course of one dedicated week. The branding and digital materials were crafted to inspire engagement, awareness, and a collective movement towards healthier lifestyles statewide.
ClimbTech Gear
Designed a series of print advertisements for ClimbTech Gear, a leading manufacturer of rock climbing and safety equipment, featured in Rock and Ice Magazine. These ads effectively showcased the brand’s innovative products while capturing the adventurous spirit of the climbing community.
FUN FUN FUN Fest Poster Concepts
Designed and illustrated a series of concept posters that seamlessly combine themes of “fun,” “Keep Austin Weird,” and “live music,” utilizing Adobe Illustrator to create vibrant, engaging visuals. Additionally, developed an accompanying stop-motion animation video to bring the campaign concepts to life, enhancing visual storytelling and audience engagement.
IT'S TIME TEXAS
Developed comprehensive funding documents, print marketing materials, and the digital annual report for IT’S TIME Texas, a health-centered non-profit based in Austin, Texas. These deliverables were crafted to effectively communicate the organization’s mission, impact, and strategic initiatives, enhancing stakeholder engagement and support.
Brand Identity
A curated collection of diverse logo designs crafted over several years, showcasing my versatility and evolving style in brand identity development across a wide range of clients and industries.