InsideTracker START INSIDE campaign
Spearheaded the concept, storyboarding, casting, production, and direction of the marketing campaign launch for InsideTracker’s flagship product, InnerAge 2.0. Following the video production, I led the creative direction of a comprehensive integrated marketing campaign, including a dedicated landing page, high-impact DRTV advertisements, and targeted social media content across paid and owned channels. During the shoot, I also captured on-set photography to create supplementary visual assets, ensuring a cohesive and visually compelling brand narrative across all media.
Video and landing page can be viewed here.
InsideTracker Brand design
As the Senior Marketing Designer at InsideTracker for over four years, I have taken on a variety of exciting and challenging opportunities. These include refreshing and enhancing the visual language of the brand to create a more cohesive look and feel across all channels, managing the design and execution of the company website and sales platforms, mentoring and supervising junior designers and contractors, and collaborating cross-functionally to ensure brand consistency throughout the entire user journey. My work here extends far-beyond what I can showcase in a few images, so I encourage you to explore the live marketing assets of the company knowing I had a very influential role in all of it.
Website - Social media
IT’S TIME TEXAS Community Challenge
I was tasked with designing and developing comprehensive branding assets for the “Community Challenge,” a statewide health-focused competition pitting Texas communities against one another to demonstrate their overall wellness. This included logo creation, marketing collateral, impact reports, merchandise, and dynamic social media content, such as custom Instagram filters, to effectively engage and inspire participants across diverse platforms.
TEXAS WALKS
Created a custom logo, social media assets, and supplementary marketing materials for the "Texas Walks" campaign by IT’S TIME TEXAS. This annual initiative inspires Texans to commit to 15 minutes of walking, promoting health and wellness across the state. The campaign’s visual identity and digital assets were designed to enhance engagement and drive participation.
Healthier Texas Summit
Designed and developed the social media strategy and visual assets, alongside a comprehensive printed Event Program, for this annual summit dedicated to connecting business and health professionals with vital health resources across Texas. The project aimed to facilitate meaningful networking, engagement, and dissemination of key information within the professional community.
FUN FUN FUN Fest Poster Concepts
Designed and illustrated a series of concept posters that seamlessly combine themes of “fun,” “Keep Austin Weird,” and “live music,” utilizing Adobe Illustrator to create vibrant, engaging visuals. Additionally, developed an accompanying stop-motion animation video to bring the campaign concepts to life, enhancing visual storytelling and audience engagement.
IT'S TIME TEXAS
Developed comprehensive funding documents, print marketing materials, and the digital annual report for IT’S TIME Texas, a health-centered non-profit based in Austin, Texas. These deliverables were crafted to effectively communicate the organization’s mission, impact, and strategic initiatives, enhancing stakeholder engagement and support.