Event Branding
Fun Fun Fun Fest
I conceptualized the annual Fun Fun Fun festival’s iconic illustrative branding, the idea was to to capture the eclectic energy of the indie music scene. I spearheaded the development of a Texan-inspired, whimsical, character-driven visual identity that differentiated the festival in a saturated market, utilizing surreal imagery and distinct color palettes. By overseeing the creation of high-impact print and digital assets, my creative direction established a cohesive brand experience that was both unique and unforgettable.
Tools used were: Adobe Creative Suite (Illustrator, Photoshop, Premier Pro), Google Nano-Banana.
Building a weird, iconic brand. Executed this whole poster series from the ground up, using custom character illustrations to set the visual tone for the entire festival.
Translating the weirdness to social. I took the core festival identity and custom illustrations and built a social grid from scratch that perfectly captured that chaotic, high-energy vibe.