I conceptualized the annual Fun Fun Fun festival’s iconic illustrative branding, the idea was to to capture the eclectic energy of the indie music scene. I spearheaded the development of a Texan-inspired, whimsical, character-driven visual identity that differentiated the festival in a saturated market, utilizing surreal imagery and distinct color palettes. By overseeing the creation of high-impact print and digital assets, my creative direction established a cohesive brand experience that was both unique and unforgettable.

Tools used were: Adobe Creative Suite (Illustrator, Photoshop, Premier Pro), Google Nano-Banana.