Keith Allen Peters

As the Senior Marketing Design Manager at InsideTracker, I led a team of designers while partnering closely with cross-functional stakeholders to elevate the brand's strategic direction and marketing communications. I spearheaded a comprehensive brand audit that successfully realigned the company's visual identity across the entire organization, from marketing to product development. By overseeing the end-to-end creation of high-impact marketing assets—spanning web properties, eCommerce platforms, email, and social media—my leadership facilitated hundreds of millions of dollars in revenue and drove an increase in brand visibility and key performance metrics. Day-to-day tools used were: Figma, Hubspot, Builder.io, Adobe creative suite, Slack.

Start Inside Campaign

One project I am especially proud of is the Start Inside Campaign, where I spearheaded the creative direction of the campaign from concept through execution and also contributed supplemental still photography on-set. Below, you'll find the product launch video, which was incorporated into a full integrated marketing campaign that spanned multiple touch-points, including DirectTV advertisements, landing pages, and social media initiatives. This campaign resulted in a remarkable sales increase of over 35% for the InnerAge product. View the Hubspot landing page here.