Senior Marketing Design Manager
InsideTracker
As the Senior Marketing Design Manager at InsideTracker, I led a team of designers while partnering closely with cross-functional stakeholders to elevate the brand's strategic direction and marketing communications. I spearheaded a comprehensive brand audit that successfully realigned the company's visual identity across the entire organization, from marketing to product development. By overseeing the end-to-end creation of high-impact marketing assets—spanning web properties, eCommerce platforms, email, and social media—my leadership facilitated hundreds of millions of dollars in revenue and drove an increase in brand visibility and key performance metrics. Day-to-day tools used were: Figma, Hubspot, Builder.io, Adobe creative suite, Slack.
Full UI/UX revamp built on Builder.io. Focused on simplifying the user journey from DNA and blood tracking to personalized health plans.`
Scaling the UI. Making sure the user journey feels completely seamless whether you're scanning your daily action plan on mobile or diving deep into the science on desktop.
Tangible touchpoints. Taking the digital app experience and packaging it into a physical onboarding guides that actually move the needle on sales.
Lifecycle marketing that actually looks good. extending the visual language across all inbox touchpoints to drive retention and engagement.
Defining the brand DNA. Comprehensive brand guidelines from scratch to unify the company's voice and visual execution.
Making complex data beautiful. Simplifying heavy technical health data into stunning, easily digestible pieces.
Content strategy meets visual design. Turning a heavy subjects into highly engaging daily social presence.
A macro look at the final, end-to-end interface, conceptualized and executed to deliver a completely seamless user journey across mobile and web.
Start Inside Campaign
One project I am especially proud of is the Start Inside Campaign, where I spearheaded the creative direction of the campaign from concept through execution and also contributed supplemental still photography on-set. Below, you'll find the product launch video, which was incorporated into a full integrated marketing campaign that spanned multiple touch-points, including DirectTV advertisements, landing pages, and social media initiatives. This campaign resulted in a remarkable sales increase of over 35% for the InnerAge product. View the Hubspot landing page here.