It was clear that It's Time Texas required a cohesive visual identity that represented its commitment to promoting health and wellness among all Texans. My role ensured the development of high-quality design assets that maintained brand consistency across all platforms. This was crucial for aligning our visual communication with our mission, allowing us to effectively resonate with our diverse audience.

As the brand designer, I took the initiative to create and implement a strong, unified visual identity for It’s Time Texas. I developed a centralized repository of design assets and established a comprehensive style guide that ensured consistency in our messaging and visuals. By streamlining the design process and producing tailored materials, I facilitated quick adaptations to various outreach campaigns and initiatives. My involvement not only enhanced our visual communications but also fostered stronger connections within the Texas community. This strategic approach significantly increased brand recognition, boosted community involvement, and improved the effectiveness of our mission to promote healthier lifestyles among Texans.