Brand Designer
It’s Time Texas
As the lead and only Brand Designer at It’s Time Texas, I grew in experience as the organization grew in capacity. Over my tenure I developed an assortment of comprehensive funding documents, print marketing materials, annual reports and other grass-roots media. These deliverables were crafted to effectively communicate the organization’s mission, impact, and strategic initiatives, enhancing engagement, support and event attendance. Throughout my time the visuals I created enabled organizational growth from thousands to millions of Texans helping provide healthy resources to those in need. An exciting aspect of the role at It’s Time Texas was having the opportunity to design ‘micro-brands’ for the many collaborations and events the organization created. Each of these had their own look and feel while still connecting to the overall ITT goal and mission. Day-to-day tools used were: Adobe creative suite, Slack, Mailchimp.
Web design and UX for It's Time Texas. Designing a motivational and accessible digital presence that transforms how Texans approach health, using powerful photography and a modular UI to drive both enrollment and donation.
The physical extensions of the brand. Mixing core brand messaging with personalized community voices to make every handoff feel authentic.
The full marketing ecosystem. Establishing a unified visual language that clearly communicates the organization's reach and grassroots success in any physical format.
Event branding. Scaling event identity across a cohesive system that included primary logos, digital touchpoints, and physical merchandise.
Social-first event marketing. Campaign assets from the ground up to make the statewide challenge feel hyper-local and engaging on the feed.
B2B storytelling for the Community Challenge. Sponsorship deck from scratch to prove the event's statewide ROI, turning heavy health metrics into an engaging investment opportunity.
Tangible campaign touchpoints. Physical mailer fdesigned to bring the digital challenge directly into homes and drive local action.
Event branding for Texas Walks. Poster series created, translating a statewide health initiative into clean, accessible community touchpoints.
Building the movement's visual foundation. Equipping the organization with a bulletproof toolkit to scale the Texas Walks campaign.
Designing the state's biggest health summit. Creating a cohesive event brand that brought healthcare leaders and community advocates together.
Expanding the movement. Localized campaign toolkit that got both people and their pets moving.
Driving localized action online. End-to-end digital experience, from the primary registration hub to localized social media toolkits turning passive scrollers into active, on-the-ground participants.
Information architecture for the main stage. Executed the full summit packet, turning a dense, multi-day itinerary into a clean and accessible editorial piece.
Extending the event experience. Social matrix entirely from scratch to keep the energy high leading up to the summit and drive real-time engagement while it was happening.