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Taking the digital app experience and packaging it into a physical onboarding guides that actually move the needle on sales. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/f2e5421c-2388-4769-bd9c-f5115901e380/email_port.jpg InsideTracker_interior1 - Make it stand out Lifecycle marketing that actually looks good. extending the visual language across all inbox touchpoints to drive retention and engagement. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/13671f20-cee0-4ac6-ac40-01f74e6cc588/BGS.jpg InsideTracker_interior1 - Make it stand out Defining the brand DNA. Comprehensive brand guidelines from scratch to unify the company's voice and visual execution. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/729d5c7d-edfb-4db7-bcca-261f993b33b2/GettyImages-1195729326a.jpg InsideTracker_interior1 - Make it stand out Making complex data beautiful. Simplifying heavy technical health data into stunning, easily digestible pieces. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/ce216c36-7a85-42f8-91c2-af58eb7f3bbc/socialm.jpg InsideTracker_interior1 Content strategy meets visual design. Turning a heavy subjects into highly engaging daily social presence. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/81b99838-275f-4d14-b281-322a8a2df28f/1aa.jpg InsideTracker_interior1 - Make it stand out A macro look at the final, end-to-end interface, conceptualized and executed to deliver a completely seamless user journey across mobile and web. https://keith-peters.com/it-web daily 0.75 2025-12-10 https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/8c23c1d3-f86f-47d1-bd98-eeb4d5f226f7/Adobe+Express+-+Laptop-03sa_2+%282%29.gif website & ecomm Full homepage redeseign on Builder.io platform empowering the marketing team to fully own this channel with enhanced design flexibility. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/32f5ffea-6a1e-49cc-84cc-96fbe109f51e/shopy+2.jpg website & ecomm Aligned visual flow for customers throughout the entire user experience from homepage to eCommerce platform into the product experience. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/81b99838-275f-4d14-b281-322a8a2df28f/1aa.jpg website & ecomm - Make it stand out Brand audit provided much needed visual consistency between mobile and desktop assets https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/d85628a0-65e5-47ce-8f65-f02098f35b7e/platform.jpg website & ecomm - Make it stand out Builder.io platform enables optimization for all viewing platforms https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/d2097d99-f122-4a0c-939a-c754a8480723/Laptop-01_prod.jpg website & ecomm - Make it stand out Brand cohesion extended into SaaS product https://keith-peters.com/audit daily 0.75 2026-01-06 https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/13671f20-cee0-4ac6-ac40-01f74e6cc588/BGS.jpg Brand audit Extensive brand guidelines created based on market research and trends, this provided a north star for all brand assets moving forward. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/7e67f5f1-e8c7-485b-909b-fae45800fcab/phones1.jpg Brand audit - Make it stand out Saas product before and after brand audit https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/ded7ee22-4ff7-4eb6-b082-e7b363047de5/desktop1.jpg Brand audit - Make it stand out Homepage before and after brand audit https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/c4ae1496-ab7e-4a5c-b6e0-e4b06dac40dc/smg.jpg Brand audit - Make it stand out Social media before and after brand audit https://keith-peters.com/marketing daily 0.75 2025-12-10 https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/049790c6-318f-45ff-b32f-968430401871/ebook_port+2.jpg Marketing materials - Make it stand out Various how-to eBooks and other consumable content created by the dozen, to inform and entertain users. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/3d1a0d23-0f3b-4eb5-99c4-1ca77fc051c8/email_port.jpg Marketing materials - Make it stand out We worked diligently with an email marketing specialist to create various cohorts and workflows to meet users where they were at in the marketing funnel. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/ce216c36-7a85-42f8-91c2-af58eb7f3bbc/socialm.jpg Marketing materials - Make it stand out Various informative and on-brand social media campaigns created throughout my tenure https://keith-peters.com/start-inside daily 0.75 2025-12-10 https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/a6e82ad0-d804-4776-8cb7-d2e1cd7b60e2/SI_main.jpg Start Inside - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://keith-peters.com/itt1-1 daily 0.75 2026-04-10 https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/d600b6d4-d37b-4cbb-b83b-6a04caff8e7d/IT_port1.jpg ITT_interior (new) - Brand Designer It’s Time Texas https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/ee121dda-cbfe-4673-8194-35178529a222/ITT_1.jpg ITT_interior (new) Web design and UX for It's Time Texas. Designing a motivational and accessible digital presence that transforms how Texans approach health, using powerful photography and a modular UI to drive both enrollment and donation. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/0b46eead-08ff-473e-98df-67037994e14d/cards_cc.jpg ITT_interior (new) - Make it stand out The physical extensions of the brand. Mixing core brand messaging with personalized community voices to make every handoff feel authentic. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/92af558c-37cf-427d-a624-deaf978dd2d2/funds.jpg ITT_interior (new) - Make it stand out The full marketing ecosystem. Establishing a unified visual language that clearly communicates the organization's reach and grassroots success in any physical format. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/dc033502-6b10-48c9-9fe9-2a9142054720/site2_cc.jpg ITT_interior (new) - Make it stand out Event branding. Scaling event identity across a cohesive system that included primary logos, digital touchpoints, and physical merchandise. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/d38575d3-9a1f-4599-abb5-23a15438b57c/commchall_sm.jpg ITT_interior (new) - Make it stand out Social-first event marketing. Campaign assets from the ground up to make the statewide challenge feel hyper-local and engaging on the feed. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/6a749238-4ef6-4165-8562-4b36c5163a20/ITT_2.jpg ITT_interior (new) - Make it stand out B2B storytelling for the Community Challenge. Sponsorship deck from scratch to prove the event's statewide ROI, turning heavy health metrics into an engaging investment opportunity. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/b2708894-4e2e-42f2-9968-40d809233e93/site2_pc.jpg ITT_interior (new) - Make it stand out Tangible campaign touchpoints. Physical mailer fdesigned to bring the digital challenge directly into homes and drive local action. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/5de6abcd-8684-44a7-8bf6-7fd750dc07a5/TXwalk.jpg ITT_interior (new) - Make it stand out Event branding for Texas Walks. Poster series created, translating a statewide health initiative into clean, accessible community touchpoints. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/1f18f4e5-77d5-413b-98a5-d3065ee4c97b/TW3.jpg ITT_interior (new) - Make it stand out Building the movement's visual foundation. Equipping the organization with a bulletproof toolkit to scale the Texas Walks campaign. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/a063be39-060b-4176-b51d-11cf5fda70f7/site2aa.jpg ITT_interior (new) - Make it stand out Designing the state's biggest health summit. Creating a cohesive event brand that brought healthcare leaders and community advocates together. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/4209a5a5-5fe7-493e-8ac1-663dd18e1c0c/ts4p.jpg ITT_interior (new) - Make it stand out Expanding the movement. Localized campaign toolkit that got both people and their pets moving. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/74a770d7-ea43-47d3-8d1f-7a20b13b74be/txwalks.jpg ITT_interior (new) - Make it stand out Driving localized action online. End-to-end digital experience, from the primary registration hub to localized social media toolkits turning passive scrollers into active, on-the-ground participants. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/3be65541-1cbc-4841-aa12-b786a9f1a1ee/summit_mag.jpg ITT_interior (new) - Make it stand out Information architecture for the main stage. Executed the full summit packet, turning a dense, multi-day itinerary into a clean and accessible editorial piece. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/f6dd62a0-69df-4beb-bec5-1ad0e508ea4a/SUMMSM.jpg ITT_interior (new) - Make it stand out Extending the event experience. Social matrix entirely from scratch to keep the energy high leading up to the summit and drive real-time engagement while it was happening. https://keith-peters.com/itt-brand daily 0.75 2025-12-11 https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/ee121dda-cbfe-4673-8194-35178529a222/ITT_1.jpg ITT Brand - Make it stand out Managed the visual design/updates of the It’s Time Texas website built on wordpress platform https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/0b46eead-08ff-473e-98df-67037994e14d/cards_cc.jpg ITT Brand - Make it stand out It’s Time Texas Branding materials https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/10b2fbfe-fbb6-4dde-9465-99b63cabf449/funds.jpg ITT Brand - Make it stand out Various funding documents and print marketing materials https://keith-peters.com/commchall daily 0.75 2025-12-10 https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/dc033502-6b10-48c9-9fe9-2a9142054720/site2_cc.jpg CommChall - Make it stand out Branding and visual guidelines were crucial to campaign recognition and overall success https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/d38575d3-9a1f-4599-abb5-23a15438b57c/commchall_sm.jpg CommChall - Make it stand out Various campaign theme social media assets to inform and keep participants involved https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/6a749238-4ef6-4165-8562-4b36c5163a20/ITT_2.jpg CommChall - Make it stand out Yearly impact documents were created to provide ROI data to event funders. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/f8022017-49f9-4fc7-ad1b-74895d42550e/dm.jpg CommChall - Make it stand out Direct mail postcard sent to 50,000+ Texans https://keith-peters.com/txwalks daily 0.75 2025-12-11 https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/5de6abcd-8684-44a7-8bf6-7fd750dc07a5/TXwalk.jpg TXwalks - Make it stand out Event marketing flyers https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/1f18f4e5-77d5-413b-98a5-d3065ee4c97b/TW3.jpg TXwalks - Make it stand out A unique brand identity and guidelines were crucial to overall campaign success https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/74a770d7-ea43-47d3-8d1f-7a20b13b74be/txwalks.jpg TXwalks - Make it stand out Social media and landing page assets for the event https://keith-peters.com/summit daily 0.75 2025-12-11 https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/b1ca7c97-42a8-4e92-b10a-60ae9c02676e/SUMMY1.jpg Summit - Make it stand out Yearly summit programs were created to provide information about the event. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/f6dd62a0-69df-4beb-bec5-1ad0e508ea4a/SUMMSM.jpg Summit - Make it stand out Various campaign theme social media assets to inform and keep participants involved https://keith-peters.com/resume daily 0.75 2026-03-18 https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/e73036ad-d99a-45d5-b0bf-4fcdb4c0c7e0/kpeters_2026resume.jpg resume - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://keith-peters.com/funfunfun-fest daily 0.75 2026-04-10 https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/d6ccc173-085b-4826-b339-b5c099c4e521/new_Kpetersfffun3.png FunFunFun fest - Event Branding Fun Fun Fun Fest https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/05ce2154-5b3c-4a2c-814b-202a0a2ecf31/poster_fun.jpg FunFunFun fest - Make it stand out Building a weird, iconic brand. Executed this whole poster series from the ground up, using custom character illustrations to set the visual tone for the entire festival. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/5769e6e3-43a6-45a0-ae0a-ed1e076b3bdd/Social_fff.jpg FunFunFun fest - Make it stand out Translating the weirdness to social. I took the core festival identity and custom illustrations and built a social grid from scratch that perfectly captured that chaotic, high-energy vibe. https://keith-peters.com/balearo daily 0.75 2026-04-10 https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/efb70707-8d25-485c-8c9a-43a242732bd6/BM_title.jpg BALEARO - A case study in Mediterranean Adventure Balearo Mundo https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/e4ebfc1d-965f-466d-85d3-5011eb05373e/BM_website.jpg BALEARO - Make it stand out Balearo Mundo web UI. Translating the anti-tourist brand ethos into a clean, interactive itinerary builder. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/278628a5-e422-44ce-97cd-e89173b88332/Your+carousel+prototype.jpg BALEARO - Make it stand out Premium visual storytelling at scale. How distinct photo types were strategically mapped to brand content buckets. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/fc61373a-dd50-4885-a7a4-da09932bbcd7/bm_app.jpg BALEARO - Make it stand out Balearo Mundo app interface. Extending the "Curating Adventure" philosophy through a comprehensive user journey, from custom map-based discovery to finalized expedition booking. https://images.squarespace-cdn.com/content/v1/565cc67de4b022a2511c88b8/722c06d6-3c30-4e01-9815-937e45e0915e/swag_bm.jpg BALEARO - Make it stand out Tactical brand extensions. Translating the core identity across premium physical goods, ensuring the design language holds up out past the crowds.