Keith Allen Peters

As the Senior Marketing Design Manager at InsideTracker for the past four years, I led a team of designers while partnering closely with cross-functional stakeholders to elevate the brand's strategic direction. I spearheaded a comprehensive brand audit that successfully realigned the company's visual identity with its mission across the entire organization, from marketing to product development. By overseeing the end-to-end creation of high-impact marketing assets—spanning web properties, eCommerce platforms, and social media—my leadership facilitated hundreds of millions of dollars in revenue and drove a greater than 50% increase in brand visibility and key performance metrics.

A project Im particularly fond of was the Start Inside Campaign. Where I led the creative direction from concept to execution. See below for the product launch video which was followed by an integrated marketing campaign that spread across all touch-points including Direct TV ads, landing pages and social media campaigns. This campaign increased sales of the InnerAge product by over 35%.